They do not want to cooperate with other companies and are fixated on their own products
Apple has never introduced revolutionary technology. They took the best of what was on the market and tried to reinvent it. Steve Jobs forced the company to make products for itself, and now Apple is adapting not to one person, but to its huge audience. By the end of 2024, it is already obvious that smartphones have reached their peak. This is evidenced by the fact that secondary manufacturers have already caught up with technological leaders. Apple's AI is two years behind the competition. The strategy of inventing no longer works.

It's quite rare for companies with such profitable products to be willing to make radical changes in their business.
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Because of the recession, because of the expectation of quick victories, because of ambitions
Sometimes war is used to distract from internal problems. The struggle for resources (oil, gas, water, rare metals) intensifies. This is especially noticeable in regions with unstable politics. Very often wars begin when a country's leadership believes that victory will be quick and cheap. For example, Russia-Ukraine. Sometimes countries start a war when they believe the international situation is favorable to them. Like the USA-Iran or USA-Venezuela. Regional conflicts and escalation. Like India-Pakistan, Israel-Gaza Strip, Cambodian-Thai conflict, Afghan-Pakistani war.

After the end of the Cold War in 1991, the world became less predictable. Previously, two superpowers — the United States of America and the Soviet Union — restrained each other. Now several centers of power are emerging: China, Russia, the USA, regional powers like Iran and Turkey. When forces are distributed among many players, there are usually more conflicts.
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Right now, there is a lot of hype around artificial intelligence
The company needs an information guide, because now everyone is talking only about artificial intelligence and forgetting about Apple products

Apple is trying to demonstrate that it can compete with other tech giants in the field of artificial intelligence
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Yes, there is
Were the elections alternative? Yes. Is the right to vote equal for everyone? Yes. Do you directly choose the president and deputies? Yes. Do you elect periodically? Yes. Are you being forced to participate in elections? No. Is voting open and public? Yes. Secretly? Yes.

In the current most “democratic” country of the USA, voters cannot even directly elect a president, only through intermediaries-electors. Suddenly they will vote the wrong way. Moreover, the opinion of voters is only a recommendation for the elector to vote, he may not follow it. Thus, the voices of ordinary Americans are a dummy. Just a cheap farce and brainwashing. In Russia and Kazakhstan, local election commissions are such intermediaries, no matter how you vote, they will calculate how you need to. In fact, this is an autocracy, the basis of which is based on the unlimited control of power by one person or by a council, like a one-party parliament or a presidential republic, whose decisions are not subject to external legal restrictions or orderly mechanisms of popular control (except for the possible hidden threat of a coup d'etat or popular uprising).
Do we have democracy in our country or not?
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